I sent a letter a while ago to Jami Oliver's PR company Edlelman, because I could not contact him in anyway.I was lucky to find out his PR Co. by accident. I told that one of his book, 30mintues Meal. has Kimchi Slaw, it was just using Chinese cabbage to make coleslaw. I said this can not be any type of Kimchi. If you like to use word, Kimchi, you have to make kimchi in Korean way, after all Kimchi is the most famous Korean dish!!. Well I offered the recipe or show him how to make but of course no reply from them. I do wish he learn and taste all kind of Kimchi while he is in Seoul.
I am sure when he comes back he will have a few new recipe with Korean twist
A good point is Korean food will be mentioned by Mr. Oliver in TV .